In the golden month of September, competition in the auto market continued to heat up. With a steady product lineup and strong market strength, FAW Toyota achieved new performance breakthroughs. Data shows that FAW Toyota's September terminal sales were 58,613 units, of which traditional fuel vehicle terminal sales were 56,936 units, up 10.2% month-on-month compared with August. Its fuel vehicle market share climbed to 9.7%, setting a new historical high! Relying on precise efforts in both the fuel and hybrid tracks, FAW Toyota continues to consolidate its leading position among mainstream joint venture brands, with market competitiveness further enhanced.

At the same time, FAW Toyota captured multiple industry firsts, demonstrating strong upward momentum. At the brand level, it ranked first in terminal sales among single brands in the fuel market, first in terminal sales among single joint venture brands in the passenger vehicle market, and first in terminal sales among all brands in hybrid electric vehicles (HEV). At the model level, the RAV4 Rongfang performed especially brilliantly, with September terminal sales of 16,689 units, up 22.6% month-on-month compared with August. It not only ranked first in terminal sales in the fuel market, but was also the "only" fuel model among the top ten in the model terminal sales rankings. At a time when the penetration rate of new energy vehicles continues to rise and competition in the auto market is intense, this scorecard from FAW Toyota of four "firsts" and one "only" appears especially precious.

A sharp sword is honed from grinding, and the fragrance of plum blossoms comes from the bitter cold. From long-term deep cultivation of hybrid technology and continuous polishing of the strength of its entire product lineup, to refined operations of channel services and continuous upgrading of user experience, FAW Toyota has always used solid sales performance to prove: products build the foundation, channels empower, and the market will respond.

The RAV4 Rongfang Wild Explorer Edition is refreshed and launched, with upgraded equipment, setting out again to explore

While sales continued to improve, FAW Toyota launched the RAV4 Rongfang Wild Explorer Edition on September 21, with an official guide price of 177,800 yuan. With multiple benefits including a cash gift, fuel subsidy, trade-in gift, national trade-in subsidy, and the "0 Bao Bao" financial gift, the limited-time benefit price starts at 144,000 yuan. The Wild Explorer Edition is built on the 2.0L Dual Engine Elite Edition and adds 5 high-value installed configurations, precisely filling the gap in the 2.0L dual engine price range. Aimed at cost-effectiveness-oriented customers, with a richer optional configuration matrix, it allows consumers to obtain, in a more relaxed way, a pragmatic choice that balances urban commuting and outdoor travel.

The five upgraded configurations are deeply integrated into the full range of daily vehicle use scenarios. The power tailgate easily opens and closes with one touch, making it convenient to load and unload luggage even with both hands full; front passenger and driver seat heating supports independent zone control, allowing both driver and passenger to enjoy warmth and comfort when traveling in cold winter; the 360° panoramic view system also includes a driving recorder, providing clear all-around visibility when passing through narrow roads or parking in residential communities, greatly reducing the risk of scratches and collisions; electrically folding rearview mirrors with heating and defogging quickly restore clear visibility in rain, snow, and fog, making driving safer; the roof luggage rack is stable and reliable, easily carrying tents, bicycles, and camping gear. From daily urban commuting to outdoor leisure travel, the full set of added configurations precisely covers high-frequency practical needs, completing a thoughtful upgrade on the basis of the original hardcore strength, simple and understated yet practical in every way.

October renewal season, buy a good car with confidence, fivefold benefits with zero pressure across the full cycle

Entering October, FAW Toyota simultaneously launched a full-cycle zero-pressure car purchase policy, covering new purchases, trade-ins, insurance, and maintenance, with fivefold benefits comprehensively protecting users with confidence throughout the full cycle.

First zero-pressure reassurance gift: an industry-innovative 0 Bao Bao product, supporting car pickup from 0 yuan, 0 worry, and 0-distance access to first-year insurance, insurance subsidy up to 7,000 yuan, maintenance subsidy up to 15,000 yuan, and total loss trade-in compensation up to 100,000 yuan.

Second renewal worry-free gift: on the Fengxianghui platform, users can receive "Xiao Hebao" trade-in expansion funds, with up to 18,000 yuan for Granvia, up to 15,000 yuan for Crown Kluger and Prado, up to 5,000 yuan for Avalon, and up to 4,000 yuan for the new Rongfang and bZ5. Limited quantity, first come, first served.

Third new Rongfang wild fun gift: car purchase includes 18,000 yuan cash benefit and 5,000 yuan fuel subsidy, supports 5-year 0 down payment and 0 interest for the first 3 years or 2 years, plus discounts on Lingjing Zhi Sheng, Shuangbao Wuyou, and Fengbao Bao packages. Existing owners who add or trade in can receive an additional 20,000 mall points.

Fourth Granvia family enjoyment gift: cash discount up to 55,000 yuan, 4 years and 9 free maintenance services, lifetime battery warranty, supports 5-year 0 down payment and 0 interest for the first 2 years, and add-on or trade-in purchases can receive 20,000 mall points.

Fifth bZ5 smart electric gift: the entire lineup enjoys a 16,000 yuan cash benefit, free new car replacement if the battery catches fire, and lifetime warranty for the three electric systems, 3-year 0 interest (loan amount up to 70,000) with no limit, choose one of finance or trade-in, and add-on or trade-in purchases receive an additional 20,000 mall points.

Conclusion

Golden September and Silver October are the traditional harvest season for the auto market and also a touchstone for a brand's true quality. From the sales performance of four "firsts" and one "only" in September, to the detailed advancement of the RAV4 Rongfang Wild Explorer Edition; from the comprehensive coverage of fivefold benefits in October, to the implementation of the full-cycle zero-pressure car purchase policy, FAW Toyota has always delivered sincerity where users truly need it.

The market is changing, the seasons are changing, but what does not change is the original aspiration of "professional toward cars, sincere toward people." This is the brand foundation of FAW Toyota's adherence to long-termism, and also the source of strength for traversing market cycles. No matter how competition evolves, doing products well and keeping users in mind will always be FAW Toyota's unchanging answer.