May 27, 2026, Zhengzhou. As the impassioned strains of Henan Opera resounded through the venue, "Scenario Defines, Henan Proves the Truth — 2026 Chery Commercial Vehicle Light Commercial New Product Launch" opened on this land in Henan that carries a rich commercial civilization. Huang Xiangling, Vice President and Secretary-General of the Henan Provincial Transportation and Logistics Association; Zhu Heyi, Executive Deputy General Manager of Chery Commercial Vehicle Light Commercial Domestic Marketing Company and General Manager of Light Truck Marketing Company; Tang Bin, Executive Deputy General Manager of Light Commercial Domestic Marketing Company and General Manager of Micro Vehicle Marketing Company; Ma Jianlei, Assistant General Manager of Light Commercial Domestic Marketing Company; Liu Jianhong, Deputy General Manager of Lingmi Light Truck Marketing Company; Li Wenqi, Deputy General Manager of Micro Vehicle Marketing Company; Li Chuanchuan, Deputy General Manager of Micro Vehicle Marketing Company; Yu Xianjiang, General Manager of Henan Aucma; Liu Hao, General Manager of Henan Songchuan; Zhang Chuanchuan, General Manager of Henan Zhiyuan, and other partners and industry media witnessed the event together. This was not a new car launch in the traditional sense, but a deep resonance between brand spirit and Central Plains culture, a "covenant of faith and righteousness" from Chery Commercial Vehicle to the logistics people of Henan.
I. The Resonance of Loyalty, Filial Piety, Integrity and Righteousness Culture with Brand Spirit
At the launch event, as a native of Henan, Li Jie, Deputy General Manager of Chery Commercial Vehicle and General Manager of the Light Commercial Vehicle Business Division, opened the event with a video message and explained the high degree of alignment between Chery Commercial Vehicle's brand spirit and the Central Plains culture of "loyalty, filial piety, integrity and righteousness." He stated that as a local enterprise that is "produced in Henan, used in Henan," Chery Commercial Vehicle has always vigorously advocated centering on customers' businesses and persistently practiced the philosophy that "the customer's business is the life of Lingmi people," fulfilling its commitment to this land with the best products and the most sincere service. This video brought the emotional bond between the brand and Henan to the closest distance — "faith and righteousness" is no longer an abstract slogan, but a gene flowing in the brand's blood.
Wang Zhenqiang, a renowned Henan Opera performing artist and direct disciple of Liu Zhonghe, came to the event site and performed the excerpt "Investiture in the Golden Hall" from the Liu school's representative play "Beating the Golden Branch." The operatic rhythms were powerful, singing of "loyalty, filial piety, integrity and righteousness," yet conveying the spiritual foundation of the Central Plains' millennia-old tradition of honoring promises.
Wang Zhenqiang said emotionally on stage: "The play is performed, but the spirit conveyed on and off stage is real. Chery Commercial Vehicle brings the best technology and the highest-quality vehicles to Henan, using 'faith and righteousness' to help Henan truck drivers achieve a better life — more moving than any script." This cross-sector dialogue was no coincidence: the "loyalty" in Henan Opera — loyalty to duty; "filial piety" — reverence for heritage; "integrity" — adherence to the bottom line; "righteousness" — responsibility and altruism — are highly aligned with Chery Commercial Vehicle's brand spirit. Truck drivers travel day and night, honor their promises, and measure the Central Plains with their steering wheels — this itself is the most authentic extension of "loyalty, filial piety, integrity and righteousness" in the contemporary commercial world.
II. Not Stacking Specs, but Understanding Every Road in Henan
In a warm atmosphere, Zhu Heyi, Executive Deputy General Manager of Chery Commercial Vehicle Light Commercial Domestic Marketing Company and General Manager of Lingmi Light Truck Marketing Company, delivered the opening address. Zhu Heyi stated that in April, Chery Commercial Vehicle's monthly sales reached 10,384 units, a year-on-year increase of 40%, firmly ranking in the industry's first tier. Behind these figures is the substantive advancement of Chery Group's "passenger-commercial synergy" strategy, and more importantly, Chery Commercial Vehicle's unwavering strategic commitment to "quality first." Chery Commercial Vehicle shares a local genetic bond of synchronized development with Henan — from the industrial roots of the Kaifeng base to the localized collaboration of 139 supporting enterprises, Chery Commercial Vehicle has built a quality closed loop of "produced in Henan, used in Henan." He pointed out that we can not only build products adapted to all regions nationwide, but also create true business partners who genuinely understand Henan's scenarios.
Zhu Heyi, Executive Deputy General Manager of Chery Commercial Vehicle Light Commercial Domestic Marketing Company and General Manager of Lingmi Light Truck Marketing Company
The three new vehicles launched this time did not simply list data, but each responded to the most real "pain points" and "hopes" of Henan's logistics people.
Lingmi Light Truck Jinmi Edition Long Range: Enabling cross-city transport to "run one more trip, save one more order." Targeting Henan's dense cross-city general cargo transport routes — Zhengzhou to Xinyang, Luoyang to Nanyang — with long daily mileage and high timeliness requirements, drivers' biggest anxiety is not whether the vehicle is easy to drive, but "dare I run it" and "can I make the numbers work." The Lingmi Light Truck Jinmi Edition Long Range was born precisely for this: it makes "long range without stacking batteries, low cost without compromising reliability" a reality, helping intercity logistics customers truly achieve "run one more trip, save one more order" and earn their "bucket of gold."
Liu Jianhong, Deputy General Manager of Chery Commercial Vehicle Lingmi Light Truck Marketing Company
Karry Xiaoka X3 Youth Edition: Paying tribute to every hardworking and trustworthy entrepreneur of the Central Plains. In Henan, countless individual entrepreneurs, agricultural wholesale merchants, and building materials shop owners support a family's livelihood with one vehicle. The Karry Xiaoka X3 Youth Edition, with a "fuel-electric same price" starting at 49,900 yuan, dramatically lowers the threshold for tens of millions of entrepreneurs to purchase new energy logistics vehicles. It was not born for showing off technology, but to enable more Henan families to afford it, save money with it, and earn with it — this is a "good vehicle within reach," and more so a sincere tribute to the hardworking and trustworthy.
Li Chuanchuan, Deputy General Manager of Chery Commercial Vehicle Micro Vehicle Marketing Company
Dolphin Xingyao 50: Heavy urban distribution work — being able to handle it is what counts. Urban heavy-load distribution hauls building materials, hardware, and daily necessities, testing the real kung fu of "handling heavy work." The Dolphin Xingyao 50, with stronger load-bearing capacity and a stable three-electric system, redefines the efficiency standard for urban heavy-load distribution. It is not a "paper champion" in specs, but genuine hardcore power that truly improves the quality and efficiency of Central Plains urban distribution logistics.
Li Wenqi, Deputy General Manager of Chery Commercial Vehicle Micro Vehicle Marketing Company
At this point, Chery Commercial Vehicle has completed the product puzzle for the Henan market covering all scenarios of "intercity, entry-level, and heavy-load." Subsequently, a strategic signing ceremony for Chery Commercial Vehicle's light commercial business was held at the event: Lingmi Light Truck reached strategic agreements with Henan Songchuan Special Purpose Vehicle and Henan Aucma Special Purpose Vehicle; Karry Micro Vehicle reached a strategic agreement with Henan Zhiyuan Cold Chain Logistics for 120 refrigerated vehicles, marking further deepening of Chery Commercial Vehicle Light Commercial's localized advantage of "produced in Henan, used in Henan."
Zhu Heyi, Executive Deputy General Manager of Chery Commercial Vehicle Light Commercial Domestic Marketing Company and General Manager of Lingmi Light Truck Marketing Company, signing strategic agreements with Henan Songchuan and Henan Aucma
Tang Bin, Executive Deputy General Manager of Chery Commercial Vehicle Light Commercial Domestic Marketing Company and General Manager of Micro Vehicle Marketing Company, signing a strategic agreement with Henan Zhiyuan
III. Service Upgrade: Every Departure Has Peace of Mind to Rely On
Product is the starting point of user value, but service is the cornerstone of value continuation. Ma Jianlei, Assistant General Manager of Chery Commercial Vehicle Light Commercial Domestic Marketing Company, delivered a thematic report on "Digital Marketing Empowering Service Upgrades," systematically elaborating on the enterprise's systemic leap from passive response to proactive empowerment.
Relying on the deep integration of the "Qishang Cloud" mini-program and the connected vehicle system, Chery Commercial Vehicle is building a full-lifecycle service loop covering vehicle purchase finance, intelligent connectivity, proactive maintenance, and emergency rescue. The five major service upgrades released this time cover 30-minute rapid response, all-weather online customer service, proactive maintenance reminders, in-vehicle intelligent health monitoring, and customized financial solutions, truly achieving the transformation from "passive repair" to "proactive care." "From passive response to proactive empowerment, from single-point maintenance to full-lifecycle management, we are building the service system into a second growth curve that parallels our products," said Ma Jianlei. Every shortened response time reduces users' downtime anxiety; every service upgrade fulfills the promise of "being responsible to users, and doing what we say." Let every truck driver, wherever they go, feel that there is a warm, reliable safety net behind them.
Ma Jianlei, Assistant General Manager of Chery Commercial Vehicle Light Commercial Domestic Marketing Company
From Henan Opera's "loyalty, filial piety, integrity and righteousness" to the brand's spirit of "faith and righteousness," from the quality roots of the Kaifeng base to the service commitment of half-hour response, Chery Commercial Vehicle is driving the accelerated leap of Central Plains logistics toward a new green and intelligent paradigm with an altruistic heart, long-term effort, and a covenant of faith and righteousness.
The joint launch of the Lingmi Light Truck Jinmi Edition Long Range, Karry Xiaoka X3 Youth Edition, and Karry Dolphin Xingyao 50 at this event, the substantive implementation of strategic cooperation, and the blockbuster upgrade of the service system mark Chery Commercial Vehicle's "scenario definition" moving from an engineering closed loop to value fulfillment. Chery Commercial Vehicle is willing to use the quality foundation of "produced in Henan, used in Henan" to pay tribute to every trustworthy and responsible truck driver, and to jointly write the next chapter of Central Plains logistics.
