On October 23, 2026, the 2027 Geely Boyue was officially launched in Jingdezhen, the millennium porcelain capital, presenting the integration and coexistence of Eastern craftsmanship aesthetics and contemporary family travel life through a deep dialogue between modern automobiles and thousand-year porcelain culture. The new vehicle is offered in 4 variants: Luxury Edition, Premium Edition, Flagship Edition, and Champion Glory Edition, with a limited-time launch price of 78,900-99,900 yuan after cash subsidy (purchases made before December 31, 2026 can enjoy the limited-time launch price). During the limited-time launch benefits period, buyers can also enjoy multiple launch champion benefits, lowering the purchase threshold and safeguarding the full-cycle vehicle experience:
1. Champion Cash Gift: a 1,000 yuan deposit offsets 8,000 yuan of the purchase price.
2. Champion Renewal Gift: 9,000 yuan trade-in subsidy for same-brand vehicles, and 8,000 yuan trade-in subsidy for other brands.
3. Champion Finance Gift: 5-year loan with the first 3 years interest-free, or a 2-year 50,000 yuan 0-interest loan.
4. Champion Data Gift: lifetime free basic data for the first owner, plus 3 years of free entertainment data (10G/month).
5. Champion Gratitude Gift: Boyue owners can enjoy a 3,000 yuan exclusive trade-in bonus (stackable with the Champion Renewal Gift).
The millennium kiln fire never goes out. Jingdezhen uses porcelain to carry Eastern aesthetics and has also become a destination for contemporary cultural roaming and urban exploration, embodying the two-way journey between traditional culture and modern life. The 2027 Boyue likewise takes new Chinese lifestyle aesthetics as its core, rooted in real family travel scenarios, and achieves comprehensive advancement across five major dimensions: design texture, spacious comfort, intelligent interaction, whole-vehicle quality, and safety protection, bringing about a hundred product upgrades and re-establishing the value benchmark for family SUVs under 100,000 yuan, making every family trip a beautiful journey of exploring life and encountering Eastern aesthetics.
In the 100,000-level family SUV market, lower-trim models often play the role of "lowering the threshold," and users have to increase their budgets for intelligent and comfort features. The 2027 Boyue chooses to go the opposite way: canceling the lower-trim version and refusing to make a "stripped-down edition." Across the entire lineup, it comes standard with 6 major intelligent technology configurations: 540° high-definition panoramic camera, 14.6-inch ultra-clear full screen, Flyme Auto 2 intelligent cockpit system, mobile APP remote control, digital Bluetooth key, and intelligent anti-pinch sunroof. In addition, more than 70 practical configurations are standard, achieving high specification from the start and luxury from the entry level, so users do not need to repeatedly trade off between budget and experience. Together with the limited-time launch price and limited-time benefits such as the Champion Upgrade Gift, the 2027 Boyue delivers high-value configurations to family users in one step, responding to Chinese families' real expectations for a high-quality family SUV. At the same time, the 2027 Boyue comprehensively advances around the five major dimensions of appearance, comfort, intelligence, quality, and safety, bringing about a hundred product upgrades and forming a configuration advantage of "30 class-exclusive + 30 class-leading" features. With comprehensive advancement and upgrading around family travel scenarios, the 2027 Boyue is reshaping the new benchmark for family SUVs under 100,000 yuan with all-around strength and creating the best family SUV in the 100,000-level segment.
Appearance advancement: letting new Chinese aesthetics drive into daily life, so every departure comes with its own scenery.
As a pioneer of original Chinese automobile design, Geely Boyue has undergone ten years of iterative advancement, continuously drawing inspiration from traditional Chinese culture and endowing Chinese automobiles with a unique Eastern charm. The 2027 Boyue deeply understands the aesthetics and vehicle needs of Chinese family users, takes "new Chinese lifestyle aesthetics" as its core design concept, creates a new-generation family SUV aesthetic model, and continues to lead the trend of original Chinese automobile design.
The new vehicle extracts the essence of traditional Chinese architecture and garden culture, cleverly integrating Eastern aesthetics into modern automobile styling. The front face's "Four Waters Returning to the Hall" grille, "Flying Eaves and Bucket Brackets" through-type headlights, and "Water Reflects Corridor Pavilion" front bumper decorative strip borrow the beauty of traditional architectural forms to shape a grand and dynamic vehicle presence; the rear "Long Scroll Flowing Rosy Clouds" through-type taillights reveal elegance and composure amid flowing light and shadow. In color design, the new vehicle also draws on the aesthetic essence of thousand-year Eastern colors. Four vehicle colors—Galaxy Silver, Jade Porcelain White, Ink Gray, and Cloisonné Blue—paired with three interior color schemes—Ruyi Orange, Fortune Gray, and Auspicious Beige—condense traditional aesthetics into a family vehicle, with every paint and every color embodying Eastern charm.
In detailed design, the "3D Laser Engraving" crystal gear shifter and "High Mountains and Flowing Water" audio ambient light refine the texture of details, so design does not stop at visual perception but becomes a lifestyle taste within reach. At the same time, the new vehicle is equipped with class-leading ultra-wide LED headlights with a maximum illumination distance of 186 meters, broadening nighttime driving vision. Balancing both appearance and practicality, the 2027 Boyue not only meets family users' pursuit of cabin quality but can also serve as a personalized vehicle that showcases Eastern style during urban commuting and cultural tourism outings.
Comfort advancement: accommodating the family's comfortable daily life and turning it into a mobile comfortable space for the whole family.
The quality of family travel is hidden in the ease and stretch of every seating moment, and also in the composure throughout every journey.
Starting from the underlying space design, the 2027 Boyue creates a spacious and comfortable cabin suitable for whole-family travel. A 2707mm wheelbase brings an 85.4% class-leading room utilization rate, paired with 150mm rear knee room and a 525mm extra-long rear seat cushion, allowing family members to sit spaciously and comfortably; the double-layer trunk design provides a 585L basic volume plus a 75L hidden storage layout, and together with 37 flexible storage points throughout the vehicle, children's supplies, daily sundries, and travel gear can all have their proper places; after folding the rear seats, the interior depth extends to 1930mm, easily supporting diverse scenarios such as outdoor camping and temporary rest.
Beyond ample space, ride comfort is further upgraded. The new vehicle is equipped with the class-exclusive 6-layer luxurious cotton candy seats, adopting a 10-layer composite structure and dual-density foam to balance soft touch and solid support; the front seats are equipped with six major functions: power adjustment, heating, ventilation, massage, driver's seat memory, and welcome function, adapting to driving and riding experiences across the four seasons.
At the driving control level, the new vehicle is equipped with class-exclusive steering wheel heating and front and rear independent suspensions, paired with a 5.5-meter minimum turning radius, balancing vibration filtering comfort and agile ease of driving in the city. Whether for daily family pickup and drop-off, or cross-city self-driving and weekend journeys to poetry and distant places, the 2027 Boyue strives to let the whole family enjoy comfort all the way and arrive with composure.
Intelligence advancement: letting technology better understand every family member and making every interaction simple and efficient.
Empowered by Geely's AI intelligent system, the 2027 Boyue is committed to setting a new benchmark for intelligent interaction in family SUVs under 100,000 yuan, making every control simple and handy and achieving interaction at will.
Closely focusing on the diversified intelligent vehicle needs of family users, the 2027 Boyue comes standard across the lineup with a 14.6-inch ultra-clear full screen and the Flyme Auto 2 intelligent cockpit system. The intuitive and concise interaction logic lowers the learning threshold, so family members of different age groups can easily get started. Full-scenario intelligent AI voice can cover 95% of vehicle control functions and supports natural voice operation; the latest customized AMAP 850 map upgrades navigation capabilities and is equipped with practical functions such as intersection traffic light countdown and multi-scenario oncoming vehicle warnings, safeguarding daily commuting and travel under unfamiliar road conditions.
The new vehicle supports multiple phone-to-vehicle connectivity solutions such as Flyme Link and Carlink, and comes standard across the lineup with a digital Bluetooth key and mobile APP remote control, fitting the vehicle usage habits of multi-member families. Beyond convenient interaction, 50W wireless air-cooled super fast charging, the boundless space application ecosystem, small window mode, and multi-form desktop further expand the cabin's entertainment, office, and diverse lifestyle scenarios. Whether quickly switching navigation while picking up and dropping off children, or enjoying audio and video during a family road trip, intelligent technology integrates into the journey in a natural and seamless way, making travel more efficient and family companionship easier.
Quality advancement: letting every journey stand the test of time and achieving day-after-day peace of mind and reliability.
A vehicle truly suitable for long-term family companionship: the surprise at purchase is only the starting point, and it must also withstand the test of time and complex environments in day-after-day use. The 2027 Boyue is equipped with the golden powertrain combination of a 1.5TD engine and a 7DCT wet dual-clutch transmission, balancing starting response, power output, and fuel economy, with WLTC combined fuel consumption as low as 6.64L/100km and the ability to use 92-octane gasoline, balancing family users' dual expectations for power performance and vehicle cost.
Beyond power, the new vehicle is equipped with the new-generation GEEA3.0 electronic and electrical architecture, relying on the Xingrui AI large model to complete digital tuning and optimize vibration filtering performance, shift smoothness, extreme handling stability, and whole-vehicle durability. In terms of body quality, the entire vehicle adopts a four-layer anti-rust process, using galvanized steel sheets, cavity wax injection, 5-layer paint, and chassis armor to strengthen body corrosion resistance; relying on the global R&D system, the new vehicle meets standard validation in more than 60 countries and regions worldwide, building a quality foundation with rigorous testing.
Targeting the in-cabin health and quiet experience that families particularly value, the new vehicle uses environmentally friendly water-based adhesives and practices the health concept of 100% zero organic solvents and zero miscellaneous cotton in the cabin; at the same time, engine decorative covers and sound insulation cotton are standard across the lineup, effectively improving cabin quietness. With solid underlying technology, rigorous manufacturing standards, and meticulous consideration for healthy travel, the 2027 Boyue integrates reliable quality into every detail of family vehicle use.
Safety advancement: adding a sense of composure to family travel with all-around safety protection.
For family users, safety is the bottom line that cannot be compromised in travel. Inheriting Geely's deep safety DNA, the 2027 Boyue integrates active safety, passive safety, and driving control safety to build an all-domain protection system and achieve all-around travel protection, allowing driving and riding to be both enjoyable and worry-free.
The new vehicle comes standard across the lineup with a 540° high-definition panoramic camera, integrating 360° around-vehicle panoramic view and 180° transparent chassis, helping drivers clearly grasp the environment around the vehicle and beneath the chassis, and improving observation capability during parking and passage through complex road conditions. At the active safety level, it is equipped with 16 active safety functions, covering multiple risk scenarios such as front, side, and rear, including AEB urban pre-collision, lane keeping assist, lane change assist, door opening warning, blind spot monitoring, and rear cross traffic warning, identifying potential dangers in advance and preventing trouble before it happens.
In passive safety, the body uses 70.3% high-strength steel, paired with a 1500MPa integrated thermoformed boron steel door ring and a five-horizontal four-vertical frame protection structure. By optimizing the body structure design, it efficiently absorbs and transmits collision energy, building a physical defense line for the cabin. At the driving control safety level, a 36.4-meter 100-0km/h braking distance and a 76km/h moose test result demonstrate excellent braking performance and driving stability. Closely focusing on high-frequency family travel scenarios and potential risks, the 2027 Boyue continuously improves safety configurations, protecting every departure and every safe return with layer-by-layer all-domain protection.
Looking back on the ten-year journey, a single "Hello Boyue" opened the curtain on China's intelligent connected SUV era. As of September 2026, cumulative sales of Geely Boyue have exceeded 2.47 million units, with products selling well in more than 60 countries and regions worldwide, averaging annual sales of 240,000 units and monthly sales of 20,000+. From January to September 2026, the Boyue series won the fuel vehicle sales championship, with one family choosing Boyue on average every 2.3 minutes, accumulating deep user reputation and market momentum. With the official launch of the 2027 Boyue, Geely Boyue's champion momentum continues, and with stronger product competitiveness, it consolidates its position as the new benchmark for family SUVs under 100,000 yuan.
Standing at the new starting point of the tenth anniversary of its launch, the 2027 Boyue does not stop at existing achievements but further responds to Chinese families' expectations for better travel with five major advancements and a hundred major upgrades. From new Chinese aesthetic design to whole-family comfortable space, from intelligent interaction to global-standard quality, and then to all-around safety protection, the new vehicle continues to broaden the value boundary of family SUVs under 100,000 yuan with more comprehensive product value.
